Once coined ‘the Queen of the Primrose Hill set’, it seems natural that Sadie Frost would return to the heart of Notting Hill as an ambassador for Young LDN, a just-opened beauty destination offering luxury treatments, technology and products aimed at Gen Z.
How has Sadie helped the Gen Z members of her family tackle their own skin care? Read on for an insight into her own routine.
WHAT IS YOUR FIRST MEMORY OF SKINCARE?
When I was about 12, I remember my mum having a bottle of the iconic yellow Clinique moisturiser on her dressing table; it was her pride and joy and, in those days, a fancy product was not that common. I remember sneaking into her room and stealing a little bit each morning. I knew, just like my mother, how important it was to moisturise and protect my skin from a very young age.
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